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                                                                 .
                                              . .      .          .  .
                                         ..     .      . .   ....  .  .
                                    .   ..       .   ..          ...  .   ..
                                  =++ ..  .  ..  ...  .  ....... .   .   .  .. ..  ++=
                               =++**xx .  . . . .  .  .  ... . . . . .. .... . . .xx**++=
                            =++**xx***+. . ....   . . . .... ......  ......... ..+***xx**++=.
                          =++**x**++==  . ... . ...... ....  .......... . . .    .==++**x**++=.
                       .=++*xx**++= .  . . ..   . . ..... .... ...  ...... ..   . . .=++**xx*++=
                      =++*xx*++=..   .......  ...... .  .. ..  .......  .. . . . .....  =++*xx*++=
                     ++*xx*++=...  . .. ... . . .............·  .. ......  . . ..... . ...=++*xx*++
                   =+**x**+= .   ... .......... .. ==++++++++++++++==. ......... ..... ..   =+**x**+=
                  ++*xx*+=.. ..... ........·..=+++****xxxxxxxxxxxx****+++=..... .. ..  .. ... =+*xx*++ .
                 ++*x**+=............. ....=++**xxx*****++++++++*****xxx**++=.....  .... ......=+**x*++
               =+**x*++  .... .. ... ...=++**xx**++++==...·...·..==++++**xx**++= .. ....... . ...++*x**+=
              =+**x*++.. ....... . ...=+**xx**++=..···..·......·.....·.=++**xx**+=....... ... ... ++*x**+=
              +**x*+= ...  .    .  .=+**xx*++=....······.·..···..···.·...·=++*xx**+=.. ......  . ..=+*x**+
             ++*x*++... .. . . .. .++*xx*++=....·..·.....··.·..··...·.·. .·.=++*xx*++...  ... ..... ++*x*++
            =+*x**+. ............=+**x**+=··....·.···:.·.··....·...·.··...·...=+**x**+=... ...    ...+**x*+=
            +**x*+= .....   .. ·=+**x*++·..·.·.·.····::.·:··...····...·.··.·.·..++*x**+=..  .....  . =+*x**+
           =+*x*++. ....... . ..+**x*+=···...··.·.·····:···.···:··:···.·.··.··...=+*x**+...... .   .  ++*x*+=
           +**x*+=.  ......... ++*x*++..·..···.·..·.·:..···.·.·:::·.·:··.·.··.·...++*x*++.. .  .....  =+*x**+
          =+*x**+..... ..... .=+*x**+.·.·.···::···:::·..xxxxxxxx::···.·.....·.·...·+**x*+=. ....... ...+**x*+=
          =+*x*+= . . .  . ...=+*x*+=..··.··....··.:·:xxxxxxxxxxxx·.·..::::.·.·...·=+*x*+=..... ..    .=+*x*+=.
          =+*x*+= . . .. ....·+**x*+=..·.·..:·.·:··:·xxxxxxxxxxxxxx:.:·:..·.·..·..·=+*x**+ .. ..... ...=+*x*+=.
          ++*x*+=. . ........·+*xx*+..····.···:··.·:xxxxxxxxxxxxxxxx...:·.:.·:.··...+*xx*+.  ........ .=+*x*++
          ++*x*+= .... ..  . .+*xx*+..·.·..··.·.·..:xxxxxxxxxxxxxxxx.:·.·····.......+*xx*+.. .. .... . =+*x*++.
          =+*x*+=  . .. ... ..+**x*+=···.··....··..··xxxxxxxxxxxxxx::.·.:··:..·..··=+*x**+.....  ......=+*x*+= .
          =+*x*+= . ....  ....=+*x*+=····.·:.·:..:··.·xxxxxxxxxxxx:···:...·.·.·...·=+*x*+=. ...........=+*x*+=
          =+*x**+  . .. ......=+*x**+. .··.·.:.·::···:.·xxxxxxxx··..··..··.·..·.···+**x*+=....  .. . . +**x*+=
           +**x*+=  .... .. ..·++*x*++ .·.···.··:·.·..···:.:.:·...·····.·:.·...·..++*x*++......... .. =+*x**+ .
           =+*x*++ . .. ........+**x*+=.··.··...··.······.::.·..··.......·.··...·=+*x**+.... .... ... ++*x*+=
            +**x*+=...  .. .....=+**x*++·....·.·..···:..:..:···...·.·.··..·.···.++*x**+=..........   =+*x**+
            =+*x**+. . ....  ... =+**x**+=...··..·.·..···::···...····.··· ....=+**x**+= ....... . .  +**x*+=
            .++*x*++  ....... .....++*xx*++=·....·...·····.··.·.......··..··=++*xx*++.. .      .. . ++*x*++
              +**x*+=.  . . . ......=+**xx*++= ..··....·..··..·...··.··..·=++*xx**+=. .....  ... . =+*x**+
              =+**x*++ . . ...........=+**xx**++=..·..··.. ..·.···....·=++**xx**+=. .. ...... ....++*x**+=
               =+**x*++. ......... .....=++**xx.·....·.··......·..···.. ·xx**++=.. ....  .. ..   ++*x**+=
                 ++*x**+=.... .... ........=++...· . ·... . .···.  ... ·..++=........ ... .. . =+**x*++. .
                  ++*xx*+=. ... ...... . ... ... ......·.. ·.·..... ·...·... . . .... ......  =+*xx*++
                  .=+**x**+=..  ..  . . ...... .......  ............... .....  ... .... . ..=+**x**+=
                  .  ++*xx*++=   ....  . .... .. ......   ....  ...... . . .  .  .. .... .=++*xx*++
                      =++*xx*++=   .. ... . ... . . .  .. . . ......... . . .....   ... =++*xx*++=.
                      . =++*xx**++=.... ....  .... ......... . .....   .. . ....  .. =++**xx*++=
                          =++**x**++==....... ........ ..  ... ... . .. .  . .... ==++**x**++=
                            =++**xx***++=. .... . .  . .... .  . . . . ... ..  =++***xx**++=
                               =++**xxx**+++==.  .. . ... .  .... .. .... ==+++**xxx**++=
                                  =+++**xxx****++++====.   ... . ====++++****xxx**+++=  .
                                      =+++***xxxxx********************xxxxx***+++=
                                         . =++++*******xxxxxxxxxx*******++++=
                                               . ===++++++++++++++++===

Fewer cancellations. Nothing happens without your say.

You set the allowed offers and spending limits. Tenure records decisions, billing changes and later outcomes separately.

Too expensive$79/mo plan
30% off for 3 monthsDiscount accepted
Not using it enough$29/mo plan
Paused for 30 daysPause confirmed
Missing features—
No eligible offerCancelled

Incremental impactNeeds comparison data

Illustrative customer journeys. Offer acceptance alone does not establish retention. Measuring incremental impact requires enough comparison data.

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                                                                 .
                                              . .      .          .  .
                                         ..     .      . .   ....  .  .
                                    .   ..       .   ..          ...  .   ..
                                  =++ ..  .  ..  ...  .  ....... .   .   .  .. ..  ++=
                               =++**xx .  . . . .  .  .  ... . . . . .. .... . . .xx**++=
                            =++**xx***+. . ....   . . . .... ......  ......... ..+***xx**++=.
                          =++**x**++==  . ... . ...... ....  .......... . . .    .==++**x**++=.
                       .=++*xx**++= .  . . ..   . . ..... .... ...  ...... ..   . . .=++**xx*++=
                      =++*xx*++=..   .......  ...... .  .. ..  .......  .. . . . .....  =++*xx*++=
                     ++*xx*++=...  . .. ... . . .............·  .. ......  . . ..... . ...=++*xx*++
                   =+**x**+= .   ... .......... .. ==++++++++++++++==. ......... ..... ..   =+**x**+=
                  ++*xx*+=.. ..... ........·..=+++****xxxxxxxxxxxx****+++=..... .. ..  .. ... =+*xx*++ .
                 ++*x**+=............. ....=++**xxx*****++++++++*****xxx**++=.....  .... ......=+**x*++
               =+**x*++  .... .. ... ...=++**xx**++++==...·...·..==++++**xx**++= .. ....... . ...++*x**+=
              =+**x*++.. ....... . ...=+**xx**++=..···..·......·.....·.=++**xx**+=....... ... ... ++*x**+=
              +**x*+= ...  .    .  .=+**xx*++=....······.·..···..···.·...·=++*xx**+=.. ......  . ..=+*x**+
             ++*x*++... .. . . .. .++*xx*++=....·..·.....··.·..··...·.·. .·.=++*xx*++...  ... ..... ++*x*++
            =+*x**+. ............=+**x**+=··....·.···:.·.··....·...·.··...·...=+**x**+=... ...    ...+**x*+=
            +**x*+= .....   .. ·=+**x*++·..·.·.·.····::.·:··...····...·.··.·.·..++*x**+=..  .....  . =+*x**+
           =+*x*++. ....... . ..+**x*+=···...··.·.·····:···.···:··:···.·.··.··...=+*x**+...... .   .  ++*x*+=
           +**x*+=.  ......... ++*x*++..·..···.·..·.·:..···.·.·:::·.·:··.·.··.·...++*x*++.. .  .....  =+*x**+
          =+*x**+..... ..... .=+*x**+.·.·.···::···:::·..xxxxxxxx::···.·.....·.·...·+**x*+=. ....... ...+**x*+=
          =+*x*+= . . .  . ...=+*x*+=..··.··....··.:·:xxxxxxxxxxxx·.·..::::.·.·...·=+*x*+=..... ..    .=+*x*+=.
          =+*x*+= . . .. ....·+**x*+=..·.·..:·.·:··:·xxxxxxxxxxxxxx:.:·:..·.·..·..·=+*x**+ .. ..... ...=+*x*+=.
          ++*x*+=. . ........·+*xx*+..····.···:··.·:xxxxxxxxxxxxxxxx...:·.:.·:.··...+*xx*+.  ........ .=+*x*++
          ++*x*+= .... ..  . .+*xx*+..·.·..··.·.·..:xxxxxxxxxxxxxxxx.:·.·····.......+*xx*+.. .. .... . =+*x*++.
          =+*x*+=  . .. ... ..+**x*+=···.··....··..··xxxxxxxxxxxxxx::.·.:··:..·..··=+*x**+.....  ......=+*x*+= .
          =+*x*+= . ....  ....=+*x*+=····.·:.·:..:··.·xxxxxxxxxxxx:···:...·.·.·...·=+*x*+=. ...........=+*x*+=
          =+*x**+  . .. ......=+*x**+. .··.·.:.·::···:.·xxxxxxxx··..··..··.·..·.···+**x*+=....  .. . . +**x*+=
           +**x*+=  .... .. ..·++*x*++ .·.···.··:·.·..···:.:.:·...·····.·:.·...·..++*x*++......... .. =+*x**+ .
           =+*x*++ . .. ........+**x*+=.··.··...··.······.::.·..··.......·.··...·=+*x**+.... .... ... ++*x*+=
            +**x*+=...  .. .....=+**x*++·....·.·..···:..:..:···...·.·.··..·.···.++*x**+=..........   =+*x**+
            =+*x**+. . ....  ... =+**x**+=...··..·.·..···::···...····.··· ....=+**x**+= ....... . .  +**x*+=
            .++*x*++  ....... .....++*xx*++=·....·...·····.··.·.......··..··=++*xx*++.. .      .. . ++*x*++
              +**x*+=.  . . . ......=+**xx*++= ..··....·..··..·...··.··..·=++*xx**+=. .....  ... . =+*x**+
              =+**x*++ . . ...........=+**xx**++=..·..··.. ..·.···....·=++**xx**+=. .. ...... ....++*x**+=
               =+**x*++. ......... .....=++**xx.·....·.··......·..···.. ·xx**++=.. ....  .. ..   ++*x**+=
                 ++*x**+=.... .... ........=++...· . ·... . .···.  ... ·..++=........ ... .. . =+**x*++. .
                  ++*xx*+=. ... ...... . ... ... ......·.. ·.·..... ·...·... . . .... ......  =+*xx*++
                  .=+**x**+=..  ..  . . ...... .......  ............... .....  ... .... . ..=+**x**+=
                  .  ++*xx*++=   ....  . .... .. ......   ....  ...... . . .  .  .. .... .=++*xx*++
                      =++*xx*++=   .. ... . ... . . .  .. . . ......... . . .....   ... =++*xx*++=.
                      . =++*xx**++=.... ....  .... ......... . .....   .. . ....  .. =++**xx*++=
                          =++**x**++==....... ........ ..  ... ... . .. .  . .... ==++**x**++=
                            =++**xx***++=. .... . .  . .... .  . . . . ... ..  =++***xx**++=
                               =++**xxx**+++==.  .. . ... .  .... .. .... ==+++**xxx**++=
                                  =+++**xxx****++++====.   ... . ====++++****xxx**+++=  .
                                      =+++***xxxxx********************xxxxx***+++=
                                         . =++++*******xxxxxxxxxx*******++++=
                                               . ===++++++++++++++++===

Fewer cancellations. Nothing happens without your say.

You set the allowed offers and spending limits. Tenure records decisions, billing changes and later outcomes separately.

Too expensive$79/mo plan
30% off for 3 monthsDiscount accepted
Not using it enough$29/mo plan
Paused for 30 daysPause confirmed
Missing features—
No eligible offerCancelled

Incremental impactNeeds comparison data

Illustrative customer journeys. Offer acceptance alone does not establish retention. Measuring incremental impact requires enough comparison data.